Bolly Tolly , October 12, 2017 : Lavazza, the iconic Italian coffee brand, today announced the launch of Il Mattino Vivace, its first Made-In-India-For-India premium pure filter coffee. Il Mattino Vivace, which translates to  the lively morning , is a real filter coffee for the  At Home  segment made from beans sourced from select plantations in Coorg and Chikmagalur in the Western Ghats of India.  Already leader in the   Away From Home   segment in the country, this is the first product made in its Sri City manufacturing facility for the Indian market. At the launch, Mr. Silvio Zaccareo, Managing Director, Lavazza India said ,  “Lavazza is known the world over for its  expertise in the art of blending for over four generations.   Il Mattino Vivace is a result of combining that expertise and our understanding of the unique consumer preferences in the Indian market. We believe that it will offer a great coffee experience to filter c...