Bolly Tolly News Kolkata,June 2017 : Future Grouptoday launched its first ever Next
GenerationCentralbrand at New Town in Rajarhat that promises to change the
fashion benchmark of Kolkata forever. Central offers world class
designs, with over 500 brands displayed in high definition, and latest trends
making this the one-stop destination for shopperswho likes to make a statement
every time they walk out of their house.
Spread over a
sprawling 60,000 sq ft to 2,30,000 sq ft area. Centralaims to attract the style savvy individuals from the city.
With world class services and a bouquet of high fashion brands to shop from
under one roof, the NextGeneration Central will take the shoppers’
buying experience to the next level.
With state of the art décor, minimalistic fixtures and an
aspirational fashion boutique feel, the Next Generation Central vows to provide
a delightful shopping experience to its customers right from the time they
enter the storeto the billing and cash counters. The space has subtle displays
that compliments the store design and aesthetics. The store is designed & specialized to offer an enhanced and a
more customized service to shoppers as perinternational
standards.
The
Next Generation Centralwill showcase a premium mix of national &
international brands in various categories like Men’s and Ladies Formal Wear,
Casual Wear, Ethnic Wear, Cosmetics, Fragrances, Handbags, Watches, Men’s and
Ladies Footwear, Toys, Kids Apparel, Lingerie and more.From brands like Tommy Hilfiger,
Guess, Gucci, FCUK to acclaimed designer names likeMichealKors, Giorgio Armani, Ferragamo, Calvin Klein, Diesel, Roberto
Cavalli, Versace, Dolce &Gabbana, Centralwill serve as the one stop shop
for the fashion conscious customers of the capital.
Speaking at the launch, Mr. Kishore Biyani, Group CEO, Future Group said,“Kolkata
was the first city with which we started Future Group. It is a proud moment for
us to bring Central High Definition to the city for the first time. We have
always believed in staying ahead of the curve and understanding the need of our
ever evolving customer. The amalgamation of world class brands with
experiential design at the store provides customers with a global experience
while keeping in mind Indian sensitivities. Central defines the best of both
the worlds in terms of fashion, choice, culture and sensitivity.”
For the fashionistas of Kolkata, this Next Generation
Central is sure to appeal to their evolving tastes and meet the need for
high definition fashion, through all seasons and for all ages.
Unique offerings that will
enhance customer experience:
·
Assisted shopping
o
Valet
Parking- To give its customers a comfortable shopping
experience, this next gen store has an exclusive valet parking service.
o
Golf Cart Service: A golf cart for a pick up and drop within
Aerocity premise.
o
Central
buddies & ushers at entry – Central buddies at the
elevator and ushers at entry will assist shoppers with store navigation and
ongoing offers
o
Fashion
stylists – They will help shoppers with expert advice on
latest fashion trends
o
By
appointment – Shoppers will be able to book an appointment
with fashion stylists at stores who will help them revamp their wardrobe
o
Fashion
attendants – Store staff to double up as fashion attendants
for shoppers
o
Reserved
– Shoppers can now choose a product and reserve it for free, for up to 48 hours
if they are not sure about it instantly
o
WhatsApp
shopping – Customers can now send their requirements
through a WhatsApp message, get options and have the chosen product delivered
to their doorstep
o
Lux
Billing - A sit down billing is a unique feature, to
ensure comfort to the shoppers
o
Complimentary
Wifi– Following the international store trends, this
Next Generation Central offers complimentary wifi service to its shoppers
·
Ambience and store facilities
o
Central
aroma – A distinct Central aroma will welcome shoppers
at each floor
o
Mother’s
room – Convenience hub for mothers that will give
them a private space for nursing and changing diapers along with added
amenities like milk bottle heaters and food heaters
o
You
are special – Various exclusive benefits will be provided to
Central Privilege shoppers, senior citizens and expecting mothers
About Central:
The
flagship retail format of Future Lifestyle Fashions, Central is a chain of
fashion departmental stores located in central areas of large Indian
metropolises and cities. Central stores are large-format stores measuring
anywhere between 60,000 square feet to 230,000 square feet and offering over
500 Domestic & International brands across every category including
men’s-wear, casual wear, ethnic-wear, women’s-wear, kids wear, footwear,
accessories, home products, health and beauty. These stores, often located in
standalone locations also have food-courts, restaurants, supermarkets and
electronics superstores built within. Central stores are located in large
cities like Mumbai, Bengaluru, Hyderabad, Pune, Ahmedabad and Gurgaon, as well
as smaller cities like Baroda, Indore, Vizag, Patna and Surat. At present there are 33 Central stores
present in 18 cities operating over 3 million squarefeet of retail space across
India.
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