Bolly Tolly News, kolkata, August 31, 2017 – After successfully delighting consumers with the wholesome and refreshing taste of home-grown Mosambi in Minute Maid Pulpy Mosambi, Coca-Cola today announced the launch of Minute Maid Pulpy Santra that contains Santra (orange) juice from the oranges locally-grown in Maharashtra and Madhya Pradesh.
The downright deliciously Minute Maid
Pulpy Santra contains juice from perfectly ripe, hand-picked Indian Santra
fruits and pulp that provides for a fruit-eating experience. The wholesome new
drink, made from the choicest citrus fruits, will be available in
ready-to-serve 400 ml pack.
The new launch is in tune with the
Coca-Cola System in India’s, transformational journey to create a Virtuous
Fruit Circular Economy by using a variety of Indian fruits in its
beverages. The Coca-Cola Company in India along with its owned bottling
operation, Hindustan Coca-Cola Beverages, fruit suppliers and processors
in India is already working with 4 lakh farmers and training many of them on
innovative and effective ways of practicing horticulture to help realize Prime
Minister’s vision of doubling farmers’ income by 2022.
Handing over the first bottle of Minute Maid Pulpy
Santra to a farmer who grew the fruit for the beverage, Shri Devendra
Fadnavis, Hon’ble Chief Minister of Maharashtra, said, “We have a
tireless resolve to bring about positive changes in the lives of our farmers..
We are happy that companies like Coca-Cola and their partners like Jain
Irrigation are committed towards the agricultural economy. They can also
help introduce modern and scientific methods of farming to improve both quality
and quantity of agricultural produce. I am sure this will play a key role in
developing the agri sector in India and Maharashtra and help us in making the
Prime Minister Shri Narendra Modiji’s vision to double the farm income by 2022.
This
occasion has become all the more special marking the presence of Mr. James
Quincey President and CEO of The Coca-Cola Company. I want to assure him that
he has found a partner for life in Maharashtra. We are enthused to embark upon
this journey of bringing a meaningful change in the lives of our farmers".
“Currently, our beverages are sold in
over 26 lakh outlets in India. Our aim is to leverage this pervasive
distribution for our juice-based drinks so that consumers get easy access to
them. Our commitments to create demands for locally grown fruit based beverages
and invest in the agri ecosystem are the cornerstones of Virtuous Fruit
Circular Economy. We recently launched Minute Maid Pulpy Mosambi containing
fruit juice from the locally-grown Mosambis. I am happy to share that it is
already available in more than 1 lakh outlets across the country. The launch of
Minute maid Pulpy Santra is another milestone in this transformational journey.
In the first phase, we have sourced Santra fruits from Maharashtra and Madhya
Pradesh.” said, T
Krishnakumar, President, Coca-Cola India and Southwest Asia.
The Coca-Cola Company along with its
partners in India had recently announced a contribution of USD 1.7 BN+ in the
fruit circular economy of the country over the next 5 years. Close to USD 900
MN of this contribution would be towards the procurement of processed fruit
pulp and fruit concentrate; and the remaining would be invested towards
creating the required infrastructure including manufacturing lines, juice
bottling infrastructure, fruit processing plants and equipment, and
agricultural interventions. An estimated 2 lakh farmers will benefit from this
5 year roadmap in which 2.10 MN tonnes of fruit is likely to be processed.
The Coca-Cola Company owned bottling
operation in India, Hindustan Coca-Cola Beverages and Jain Irrigation have
already invested in Project Orange Unnati and Project Mango Unnati that promote
modern technologies like Ultra High Density Plantation (UHDP) and Micro
Irrigation System for better resource management and enhanced produce.
The company has drawn up a compelling
retail activation campaign to market the product with attractive proposition of
“gulp the pulp” and inviting more consumers to try out the “grown in India,
made in India” juice drink.
Minute Maid is one of the world's
largest juice and juice drink brands and has a heritage of nutrition,
innovation, and quality. The beverage provides more choice as part of the
company’s commitment to provide beverages for life to its consumers.
About Coca-Cola in India
Coca-Cola in India is one of the
country’s leading beverage companies, offering a range of healthy, safe, high
quality, refreshing beverage options to consumers. Since its re-entry in 1993,
the company has been refreshing consumers with its beverage products -
Coca-Cola, Coca-Cola Zero, Diet Coke, Thums Up, Fanta, Fanta Green Mango,
Limca, Sprite, Sprite Zero, Maaza, VIO flavoured milk ‘Almond Delight’ and
‘Kesar Delight’, Minute Maid range of juices, FUZE Iced tea, Georgia and
Georgia gold range of hot and cold tea and coffee options, Schweppes, Kinley
and Bonaqua packaged drinking water and Kinley Club Soda. The Company along
with its owned bottling operation and other bottling partners, through a strong
network of over 2.6 million retail outlets, touches the lives of millions of
consumers, at a rate of more than 500 servings per second. Its brands are some
of the most preferred and most sold beverages in the country – Thums Up and
Sprite – being the top two selling sparkling beverages.
The Coca-Cola India system provides
direct employment to 25,000 people and indirect employment to more than 150,000
people. The Coca-Cola system in India is contributing in its own small way to
building sustainable communities through community initiatives like Support My
School, VEER, Parivartan and Unnati and by reducing its own environmental
footprint. For further information on the company's India operations and its
products, please visit: www.coca-colaindia.com and www.hindustancoca-cola.com. Follow us on
twitter at twitter.com/CocaCola_Ind, or on
facebook.
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