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EXPECT A SPECTACULAR, TRENDY AND A 'ONE OF ITS KIND' EDUTAINMENT FASHION WEEK



Bolly Tolly News, KOLKATA August 30, 2017  : Junior's Fashion Week created magic in all its exuberance during the preceding Spring Summer '17 across four cities in the country. The event witnessed creativity of the national and international brands associated with JFW. In 55'17, 500 + kids hit the runway of JFW donning the trendy and impressive collections of the associated brands.
Unlike preceding season, Junior's Fashion Week has come up with an exciting new concept for the fashion weeks in the country. Instead of hosting fashion weeks in arbitrary cities, this AW 2017 season JFW comes with a new approach of East, West, North and South. Starting with Kolkata in the east, JFW moves on the Mumbai in the west, followed by Gurugram in the north and Bengaluru in the south.


Junior's Fashion Week sires sophistication which helps associated .brands to acuminate their strategies to drive sales, consumer communications and exposure. Runway showcase, display window and networking opportunity is provided to established and emerging brands, designers with new launches and new labels. Marketing, business generation and branding solutions are aided by expert consultancy at JFW to the associated  brands. A team of experts at JFW design an entire event tailored to cater to associated brand's vision.


The pre-event workshop is moderated by experts and is a preamble to the grand showcase that proceeds. It is especially designed to groom the junior models to make them runway ready and instill in the confidence and aptitude to be a junior model. The pre-event workshops, grooming and styling of the kids, is taken care by the Jessica Gomes Surana, the model, educationalist, choreographer and styling expert. Show director, Jessica Gomes Surana expresses her exhilaration for the Autumn Winter 20.17 at Kolkata. She says, "My association with JFW has been a very fruitful and enriching one, It has been a beatnik!) journey so far inter acting with the tiniest fashion brigades who are a joy to groom and an absolute delight to watch on stage"


JFW stands to be an edutainment platform for the voting boys anti girls who look lomat d to a fashion adept environment and (Ape, ience du exhilaration iii walking on Ow innwAy as a junior model. ji.14" is in ornnihn to thy hitirrt tit LoThion tint the young btautitui people of the world


juniors Fashion Week is associating with leading kids wear brands for Autumn Winter 2017. The beauty of the event lies in the associated brands and their unique, creative and trendy collections showcased by junior models with sheer style and elegance. One such brand is United States Polo Associations. USPA's new Autumn Winter collection offers contemporary elegance, great tradition and a jovial attitude which reflects in the positioning, imagery and experience as a premium brand. Rooted in the hrand's American origin and polo connection, the collection showcases a vibrant play of bright colors along with reds, blues and whites marking the core presence of the brand highlighted with stars, stripes and dot prints. 

While USDA focuses on bright hues and jovial attitude, A-First on the other hand brings THE UPTOWN COLLECTION' keeping it easy n effortless for the kids. Their new collection includes tons of preppy style and has cool skater vibe-like slouchy jeans, cargo pants, denim dresses, hoodies and much more. 

There are other brands as well, like Lil Angels and Doodlers. They are ready to set the stage on fire with their creatively curated autumn winter collection. Excited? Don't miss out the showcase on 3rd September. Book to seats now, visit 

The ideology of JFW is to be an ideal platform where young talent is celebrated, the brand value is accentuated and a heritage of fashion is cultivated! 
Come, together let's make fashion happen! 

For more information, you may visit our website http://jimiorstashionweek.comj or visit our social media platforms viz. Facebook, IngAgram. 

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