MOTION CAPTURE TECHNOLOGY AND ANIMATRONICS WILL BRING ALIVE THE DEITY GANESHA LIKE NEVER BEFORE ON SONY ENTERTAINMENT TELEVISION
Bolly Tolly News, Kolkata August 8th, 2017 : Sony Entertainment Television will soon be home to the story of the most loved god, Ganesha. Going by its history of showcasing path breaking content, SET along with Contiloe Picture Pvt Ltd have come together to redefine the experience of mythological shows with, its latest, ‘Vighnaharta Ganesh’.
Showcasing the journey of the deity Ganesha, the makers have brought in top notch Motion Capture technology and animatronics which will be used for the first time on Indian Television, after being extensively used in Hollywood. This technology will replace the age old depiction of Lord Ganesha with an inert mask and bring alive the detailed life-like movements and facial expressions to the fore giving the viewers a delightful visual treat.
This technology will make the emotional journey of how Ganesha from being an ostracized child to "Prathamesh" amongst Gods more endearing and realistic experience.
‘Vighnaharta Ganesh’ will present a magical visual extravaganza on Indian television with impeccable production design, celestial costumes and ingenious audio-visual experience through Motion Capture technology.
This magnum opus is supported by a stellar star-cast that includes Uzair Basar playing Ganesha, Akanksha Puri as Parvati, Malkhan Singh as Shiv, Basant Bhatt as Kartikeya and Anand Garodia as Narada Muni.
Comments:
Danish Khan, EVP and Business Head Sony Entertainment Television
“Story of Lord Ganesh was, is and will always be relevant to our viewers across the globe. The only challenge was to present it in a never seen before avatar. We are delighted with the way our creative partner Contiloe has imagined this show visually. We are sure our viewers will enjoy both, the editorial authenticity as well as visual delight”
Abhimanyu Singh, CEO, Contiloe Pictures:
“At Contiloe we have always believed in using technology to enhance the visual experience for our audiences. This is the first time that Motion Capture technology has been used on Indian television. Vighnaharta Ganesh promises to be a milestone in use of visual effects in the Indian television industry.”
Vighnaharta Ganesh premiers August 22nd, 2017, Monday to Friday at 8:00 PM only on Sony Entertainment Television!
About Sony Pictures Networks India (SPN)
Sony Pictures Networks India (SPN), is a subsidiary of Sony Corporation which owns and operates the Sony Entertainment network of television channels.
SPN comprises 31 channels including Sony Entertainment Television (SET and SET HD), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from SPN’s content library; PIX and PIX HD, the English movie channels; LePlex HD showing critically-acclaimed Hollywood films; AXN and AXN HD, the action and adventure-oriented English entertainment channels; Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; MIX a refreshing Hindi music channel; ROX HD, a channel for contemporary Hindi music; YAY!, the kids entertainment channel; Sports Network comprising 11 sports entertainment channels – SONY SIX, SONY SIX HD, SONY ESPN, SONY ESPN HD, SONY TEN 1, SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD, SONY TEN GOLF HD; SonyLIV - the digital entertainment VOD platform, SPN Productions, the networks’ film production arm and Sony Pictures Networks Distribution Pvt Ltd. (SPND) that distributes the networks television channels across different genres and languages through multiple content delivery platforms. SPN reaches out to over 700 million viewers in India and is available in 167 countries.
The network has been awarded the elite title of ‘Aon Best Employers India’ in the 2017 edition in recognition of SPN’s unique workplace culture and exceptional people practices.
Sony Pictures Networks India is in its 22nd year of operations in India.
About Sony Entertainment Television:
Sony Entertainment Television (SET), one of India's leading Hindi general entertainment television channels is a part of Sony Pictures Television (SPT) backed Multi Screen Media Private Limited, which is India’s leading television network. Since its launch in October 1995, SET has created a unique space for itself in the Indian Television industry. Pioneering new waves in television programming, with blockbuster movie premieres, big format non – fiction shows and an impressive array of fiction shows like Sabse Bada Kalakar, Super Dancer, The Kapil Sharma Show, Indian Idol, Kaun Banega Crorepati, Entertainment Ke Liye Kuch Bhi Karega, Sankat Mochan Mahabali Hanuman, Beyhadh, Kuch Rang Pyar Ke Aise Bhi, Bajirao Peshwa, CID, Crime Patrol Bade Acche Lagte Hain, Bharat Ka Veer Putra Maharana Pratap and Itna Karo Na Mujhe Pyar. SET is known for its innovative concepts and exciting formats and is the most preferred family entertainment channel which has been providing strong platforms for more than 700 brands to reach over 93 million households in India. In addition, Sony Entertainment Television is also available in the US, UK, Africa, Europe, Canada, Australia, New Zealand, Singapore, Pakistan, Nepal, Bangladesh, Maldives, Malaysia, Indonesia, Fiji Islands and Seychelles. In total, SET influences over 332 million viewers in the Indian sub-continent, and the South Asian Diaspora worldwide.
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