Panasonic launches the power packed Eluga A3 and A3 Pro

Bolly Tolly News,Kolkata, August 10, 2017: Reaffirming its commitment towards introducing new technology and fueling innovation in its Smartphone range, Panasonic India today launched the power packed Eluga A3 and A3 Pro and announced the appointment of Bollywood celebrity Taapsee Pannu as the new face for its Smartphone Business, in addition to Varun Dhawan, the existing brand ambassador.  The company also unveiled its latest brand campaign– ‘So Much To Do’ for the new Eluga product series, allowing the user to do so much. Panasonic Eluga A3 and Eluga A3 Pro equipped with ARBO – the virtual assistant are priced at Rs. 11,290 and Rs. 12,790 respectively.

The smartphones were today launched in the capital in the presence of Mr. Manish Sharma, President & CEO, Panasonic India & South Asia, Vice President, Appliances Company and Executive Officer, Panasonic Corporation, Mr. Pankaj Rana, Business Head – Mobility Division, Panasonic India and actor Taapsee Pannu. 

The new range comes with Panasonic’s stylish innovative design and enhanced camera features, giving consumers the ultimate opportunity to experience and do much more. The full metal body smartphones with split-screen feature come with a massive 4000 mAh battery thereby giving it ample backup to last for a day. 

The 9.1 mm light weight devices come with an impressive 5.2” Full HD display with Asahi Dragon Trial glass and a thin bezel, giving the user enhanced visual experience with sharper image quality and vivid colours. The 13 MP Phase Detection Auto Focus rear camera with LED flash and 8 MP front camera captures life-like pictures and superb selfies.   

Conveying elegance and panache, the Eluga A3 and A3 Pro offer 16 GB and 32 GB internal storage respectively and support expandable storage up to 128GB via a microSD card slot. The devices are power-driven by 1.25 GHz, MTK 6737 Quad –core (Eluga A3) and 1.3GHz, MTK6753 Octa-core processor (Eluga A3 Pro). The 4G VoLTE enabled smartphones provide additional security to the user with the Front Fingerprint Sensor. Both the devices are paired with 3GB RAM, Android 7.0 Nougat and Google Duo for user friendly one-on-one video calling and for connecting faster with your loved ones.

Highlighting the company’s strategy towards the smartphone division in India, Mr. Manish Sharma, President & CEO, Panasonic India & South Asia, Vice President, Appliances Company and Executive Officer, Panasonic Corporation said, “We believe our in-house developed artificial intelligence (AI)-based virtual assistant—Arbo will be a differentiator. Today, software’s comprising of applications and user-interface (UI) have become the deciding factor to upgrade yourself to the next level of technology. The evolution of technology software has opened endless opportunities. Customers will continue to look for technology which will shape the product interface and the way we interact with our smartphones.”

Commenting on the launch, Mr. Pankaj Rana, Business Head – Mobility Division, Panasonic India, said, “Further to the positive response of Eluga Ray series, we are happy to introduce two more  powerful smartphones in the Eluga portfolio- Eluga A3 and A3 Pro. With the new improved features and enhanced quality the user will be able to do so much more. The Smartphones come in 3 stunning colors - Mocha Gold, Gold and Grey which define and compliment consumer’s style quotient. Also, our AI Assistant – Arbo will track and understand all your activities and help you make a schedule so that you don’t miss out on anything from your daily routine”

He added, “We learned that the consumer wishes to do new things every day. With our new brand campaign ‘So Much To Do’ we want the user to explore, create, practice and mostly do things that they have never done. Taapsee with her recent performances has developed a connect with the millennials and will surely infuse freshness to the new range. We are very happy to have her as our brand ambassador and look forward to this association.”

Eluga A3 and A3 Pro will be available from 10^th August 2017 onwards across all Panasonic brand shops and other retail outlets across the country.

Key Features:

MODEL NAME	Panasonic A3	Panasonic A3 Pro
DISPLAY SIZE, TYPE & RESOLUTION	13.21 (5.2”) Full HD display	13.21 (5.2”) Full HD display
PROCESSOR	1.25 GHz Quad-Core Mediatek Processor, MT6737	1.3 GHz Octa –core Mediatek Processor, MT 6753
OPERATING SYSTEM	Android™ 7.0 (Nougat)	Android™ 7.0 (Nougat)
MEMORY	3GB RAM + 16 GB internal memory Expandable up to 128 GB	3GB RAM + 32 GB internal memory Expandable up to 128 GB
CAMERA	13MP PDAF Rear Camera with LED flash	13MP PDAF Rear Camera with LED flash
	8 MP Front Camera	8 MP Front Camera
BATTERY	4000 mAh Battery	4000 mAh Battery
DIMENSIONS	148.7 * 72.4*9.1 mm	148.7 * 72.4*9.1 mm
WEIGHT	161g	161g
CONNECTIVITY	Dual SIM ( 2G/3G/4G VoLTE )	Dual SIM ( 2G/3G/4G VoLTE )
CONNECTIVITY & SENSORS	GSM 850/900/1800/1900 UMTS- 900/2100 MHz LTE BANDS-B3/B5/B40(FDD1800/FDD850/TDD2300)	GSM 850/900/1800/1900 UMTS- 900/2100 MHz LTE BANDS-B3/B5/B40(FDD1800/FDD850/TDD2300)
	Wi-Fi 802.11b/g/n	Wi-Fi 802.11b/g/n
	Bluetooth™ 4.0 , Micro USB 2.0	Bluetooth™ 4.0 , Micro USB 2.0
SENSORS	Front Finger print sensor, Ambient light, Accelerometer, Proximity, OTG	Front Finger print sensor, Ambient light, Accelerometer, Proximity, OTG
FM SUPPORT	Yes	Yes
INBOX ACCESSORIES	Device( inclusive of Battery), USB Cable, Charger, Earphones, Warranty Card, Protective screen guard, Quick start guide	Device( inclusive of Battery), USB Cable, Charger, Earphones, Warranty Card, Protective screen guard, Quick start guide

About Panasonic India

Panasonic makes available in India & South Asia its wide range of consumer electronics, home appliances like LED & DVD players, Home Theatre Systems, Cameras, Camcorders, Car Audio Systems, Air Conditioners, Washing Machines, Refrigerators, Microwave Ovens, Automatic Cookers, Vacuum Cleaners  and an extensive range of system products including communication like Phones, High Definition Videoconferencing, Professional Audio Video products like Broadcast Cameras, Projectors and Displays, Business Solutions including Printers, Whiteboards and Security solutions. The company currently has a workforce of about 13,000 in India & South Asia. For more information on the company and the Panasonic brand in India, please visit http://panasonic.co.in.