Bolly Tolly News,kolkata,9th November, 2107 : BerokZindagi a public awareness campaign for West Bengal was launched today at Kolkata to educate and encourage patients suffering from Obstructive Airway Diseases (OAD) and Chronic Respiratory Diseases (CRD). The awareness campaign is launch under the aegis of Cipla to manage and control the disease. Chronic Respiratory Diseases (CRD) is one of the most common causes of disease burden, in India. CRD includes asthma and chronic obstructive pulmonary disease (COPD) which can together account for an estimated burden of about 100 million individuals Recent trends show that instances of chronic respiratory diseases are on the nse to key cities of West Bengal. MBerotaindagi, the campaign will help establish the fact that OAD and CRD is not a debilitating factor. It also strives to estabhth inhalers as the smartest choice to combat thc illness campaign aims to eliminate stigma around inhalation therapy and make it more socially acceptable and enable patients to live a life without limits. Speaking on the campaign launch, Dr. Jaideep h Goya, Chief Medical Officer, Cipla said. “Studies indicate a wide prevalence of ()AD including asthma in thc regions of West Bengal. Impact of asthma on quality of life is far greater than as perceived by the patients and the perception of the disease management is far more controlled in the minds of patients. Public awareness is the need of an hour. Increased awareness about inhalation treatment (including non-sufferers) to overcome social stigma: the assurance that inhalation is safe and reliable and to know that asthma can be controlled and thus is not a hin.ance living a full life are major concem areas. OBerolaindagi is a first-of-its-kind campaign which positions the inhaler as not a sign of weakness, but echoes the patients’ undeniable resolve and spirit.” Adding to the discussion (Prof) Dr. A G Ghost, National Allergy Asthma Bronchi. Institute said. “Different diseases affect men and women at different ages differently. •To give an example asthma affects girls and boys tnore or less equally at may be 10 to 12%. .While m the adult age group probably womcn outnumber men in having asthma. TB also affects more women in the reproductive age group compared to men in the 20 to 45 age bracket. Dowever diseases like COPD affects predominantly men
Speaking on the importance of the cainpaign. Dr. Raja Dhar. Consultant. Fortis Hospital Anandapur added, “Health of a citizen is a state subject. Government participation in such campaigns will help reach out to people at grass root level. create awareness and .11 affect individual in a very positive way The campaign is need of an hour and thc gravity can be understood by the fact that in my clinic I come across 12 – 14% asthmatic patient from the urban region. While in rural it is 4- 5%. The campaign .11 help improve the confidence of patients by removing the age-old stigma and misconception related to respiratory diseases. We need to educate people on inhalation therapy as a smart choice to live a quality life”. (Prof) Dr. AC Chou), National Allera Asthma Bronchitis Institute also added. “The trend we see now. is a positive and a welcomed change. People are gradually accepting inhalation therapy and understanding towards correct therapy/medication is increasing. However, with the Mom00 in the population and disruptive lifestyle, 8-10% of pediatric asthmatic patient has increased in Kolkata. For any disease, if the sufferer understands at least the basic facts, it will go a long way in treating them better. They understand the importance of each drug especially inhalation therapy. prescribed by the doctor and there are more chances that the pattent toIl stick to the treatment. Additionally, once the patient becomes knowledgeable about the disease, he or she will take the necessary precautions”.
Dr. Gogtay, Chief Medical Officer, Cipla further added. “OffleroliZindagi is a campaign with a purpose. Asthma is no big deal and a fulfilling life is possible. BerokZindagi is a movement to understand and accept inhalation therapy without fear and stigma”
NBerolainda.i aims to help reunions breathe-free and is here to support asthmatic by encouraging them to opt for inhalation therapy. Shying away from the condition will not improve quality of life, accepting it will do. Let West Bengal breathe-freely.
Dr. Gogtay, Chief Medical Officer, Cipla further added. “OffleroliZindagi is a campaign with a purpose. Asthma is no big deal and a fulfilling life is possible. BerokZindagi is a movement to understand and accept inhalation therapy without fear and stigma”
NBerolainda.i aims to help reunions breathe-free and is here to support asthmatic by encouraging them to opt for inhalation therapy. Shying away from the condition will not improve quality of life, accepting it will do. Let West Bengal breathe-freely.
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