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Fujifilm India Pvt Ltd Joins Hands With Peerless Hospital To Take Strides To Battle Breast Cancer



Bolly Tolly News, Kolkata 20th , November 2017 : Fujifilm India Pvt Ltd, a leader in the development
and application of imaging and information innovations to healthcare technologies and
Peerless Hospital, a pioneer in the healthcare domain in the Eastern region of India with
world class facility today, announced their association for the installation of Fujifilm’s
state of the art Amulet lnnovality – a highly advanced breast cancer diagnostic machine
that has made early detection of breast cancer a reality for Women. To further support
this cause, a symposium will be organized on Clinical relevance of technology in
addressing key challenges and solutions in Breast Imaging with Digital Mammography.
According to a 2016 consensus document for breast cancer management by Indian
Council of Medical Research, more than 50% breast cancer patients are diagnosed too
late. With an annual incidence of approximately 1,44,000 new cases of breast cancers in
India, it has now become the most common female cancer in urban India. Breast cancer
in India varies from as low as 5 per 100,000 female population per year in rural areas to
30 per 100,000 female population per year in urban areas.
Commenting on the occasion Mr. Vasunobu Nishiyama, Managing Director Fujifilm
India said, “Our association with Peerless Hospital is a significant step in our fight
against cancer. Breast cancer accounts for almost 27 % of all cancer cases among
women in India. It is worrying how most women do not get early detection examinations
with precise diagnosis done and in many cases are diagnosed when their cancer has
already reached an advance stage. It is therefore imperative for healthcare providers to
step up and provide women the best and more precise early detection screening facilities
that can help save lives. Our state of the art AMULET INNOVALITY is one such product
that has made early detection of breast cancer a reality for women all over the world and
we are happy to bring this to our valued partner – Peerless Hospital.”
Dr. Sujit Kar Purkayastha, Managing Director, Peerless Hospital said, “As
technology is important in making advancements in medical science it is equally
important to understand the right application of the technology at the right time. We are
very strict about use of technology which is done only when it is absolutely necessary.
We equally emphasise on the quality of reporting and hence we have with us the
physician who is super-specialised in Breast Radiology from UK and has an experience in
reporting more than 30,000 mammograms. B. K. Roy Foundation, who have been
instrumental in the installation of the mammography machine, have offered free
mammography for women who are BPL Card holders (under privileged) as a part of their
CSR activity.’
The installation of the AMULET INNOVALITY at Peerless hospital is a milestone achieved
in line with our pledge to raise awareness and promote early detection and treatment of
breast cancer in India. We are grateful to Peerless Group, for joining hands with us in
this endeavor,” said Mr. Chander Shekhar Sibal, Executive Vice President & Head
of Medical DivisiOn at Fujifilm India.

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