SET ORIGINALS’ FIRST PRODUCTION ‘PRITHVI VALLABH’ ~ Premieres on 20th January at 9:30 PM, every Saturday & Sunday on Sony Entertainment Television ~
Bolly Tolly News, Kolkata 10th January,2018 : Aimed at bringing compelling Indian tales with universal relevance to an increasingly interested global audience, Sony Entertainment Television (SET) launches its sub-brand ‘SET Originals’ with ‘Prithvi Vallabh’ being the first production to premier under this brand. With SET Originals, the channel will collaborate with new creative storytellers to offer premium, fresh and finite content with superior production values and narratives that have a global appeal.
The show will mark the debut of Anirudh
Pathak of Writers’ Galaxy as a Producer and will enrapture viewers
by its breathtaking visuals, canvas, and scale of production. A finite series, Prithvi
Vallabh narrates a tale of two archrival warriors; Prithvi and Mrinal.
Prithvi, the heir of the Malwa dynasty, is an advocator of the ‘philosophy
of humanism’, while Mrinal, the princess warrior of Manyakhet, is
‘born out of pure vengeance’. It is a unique story that starts with hatred on a
battlefield and ends up becoming a grand love story. The show will take us to
an era where various Indian states were at constant war for territorial
expansion. In this era of continual struggle, Prithvi Vallabh’s philosophy of
‘live and let live’ forms the crux of the show, which is relevant even today.
It has both, a sense of history and a mystery of those times.
The show’s stellar star
cast includes Ashish Sharma as Prithvi, Sonarika Bhadoria
as Mrinal, Pawan Chopra as Singhdant, Shalini
Kapoor as Rajmata, Alefia Kapadia as Savita,
Jitin Gulati as Tailap, Piyali Munshi as Jakkala,
Surendra Pal as Vinayaditya, amongst others.
Comments:
Danish Khan, Executive Vice President,
and Business Head, Sony Entertainment Television:
“It’s
time for Indian stories to reach out to global audiences. India has a rich
legacy of civilization, culture, literature and history. Indian stories have a universal
appeal and are extremely relevant to the world if told well. SET Originals is a
step in that direction. Prithvi Vallabh is our first production under the
brand. We are delighted to collaborate with Anirudh Pathak, the writer and the
creator of the show. With SET originals,
we take a brave and visionary leap to define the content for the ever-evolving
global audience.”
Anirudh Pathak, Producer & Creator
of Prithvi Vallabh
“Prithvi
Vallabh is my first show as a producer. I am grateful to Sony Entertainment
Television for putting their faith in me and offering us all the backing in
creating this world-class series. I do believe there is always a story out
there waiting to be told. Behind the story somewhere, there are many unheard of
improbable, yet true stories that merit attention. Prithvi Vallabh is one such
attempt of ours to present a story of two rival warriors, a complete contrast
in personalities, yet connected by one emotion – a hatred which will transform
into love, making it one of the most romantic historic love stories of all
times.”
Tune in to ‘Prithvi
Vallabh’ premiering on January 20, 2018, at 9:30 PM, every Saturday-Sunday only
on Sony Entertainment Television!
About
Sony Entertainment Television:
Sony Entertainment Television (SET), one of
India's leading Hindi general entertainment television channels is a part of
Sony Pictures Television (SPT) backed Multi Screen Media Private Limited, which
is India’s leading television network. Since its launch in October 1995,
SET has created a unique space for itself in the Indian Television industry.
Pioneering new waves in television programming, with blockbuster movie
premieres, big format non-fiction shows and an impressive array of fiction
shows like Sabse Bada Kalakar, Super Dancer, The Kapil Sharma Show, Indian
Idol, Kaun Banega Crorepati, Entertainment Ke Liye Kuch Bhi Karega, Sankat
Mochan Mahabali Hanuman, Beyhadh, Kuch Rang pyre Ke Aise Bhi, Bajirao Peshwa,
CID, Crime Patrol Bade Acche Lagte Hain, Bharat Ka Veer Putra Maharana Pratap
and Itna Karo Na Mujhe Pyar. SET is known for its innovative concepts and
exciting formats and is the most preferred family entertainment channel which
has been providing strong platforms for more than 700 brands to reach over 93
million households in India. In addition, Sony Entertainment Television is also
available in the US, UK, Africa, Europe, Canada, Australia, New Zealand,
Singapore, Pakistan, Nepal, Bangladesh, Maldives, Malaysia, Indonesia, Fiji
Islands and Seychelles. In total, SET influences over 332 million viewers in
the Indian sub-continent, and the South Asian Diaspora worldwide.
About Sony Pictures Networks India
(SPN):
Sony Pictures Networks India (SPN), is a
subsidiary of Sony Corporation which owns and operates the Sony Entertainment
network of television channels.
SPN comprises 31 channels including Sony
Entertainment Television (SET and SET HD), one of India's leading Hindi general
entertainment television channels; MAX, India's premium Hindi movies and
special events channel; MAX 2, another Hindi movie channel showcasing great
India Cinema; MAX HD, a high definition Hindi movie channel airing premium
quality films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the
family-oriented Hindi comedy entertainment channels; PAL, a genre leader in
rural Hindi speaking markets (HSM) showcasing the best of Hindi general
entertainment and Hindi movies from SPN’s content library; PIX and PIX HD, the
English movie channels; LePlex HD showing critically-acclaimed Hollywood films;
AXN and AXN HD, the action and adventure-oriented English entertainment
channels; Sony BBC Earth and Sony BBC Earth HD, the premium factual
entertainment channels, Sony AATH, the Bangla entertainment channel; MIX a
refreshing Hindi music channel; ROX HD, a channel for contemporary Hindi music;
YAY!, the kids entertainment channel; Sports Network comprising 11 sports
entertainment channels – SONY SIX, SONY SIX HD, SONY ESPN, SONY ESPN HD, SONY
TEN 1, SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD,
SONY TEN GOLF HD; SonyLIV - the digital entertainment VOD platform, SPN
Productions, the networks’ film production arm and Sony Pictures Networks
Distribution Pvt Ltd. (SPND) that distributes the networks television channels
across different genres and languages through multiple content delivery
platforms. SPN reaches out to over 700 million viewers in India and is
available in 167 countries.
The network is recognized as an employer of
choice within and outside the media industry. SPN is a recipient of several
awards, including the ‘Aon Best Employers India’ Award in the 2017 edition in
recognition of SPN’s unique workplace culture and exceptional people practices,
consistently ranking amongst India’s Top 10 Companies with Best Health &
Wellness Practices by SHRM & CGP Partners, listed by Working Mother &
AVTAR as one of the 100 Best Companies for Women in India in 2017 and adjudged
one of India’s Great Mid-Size Workplaces for its distribution business by the
Great Place To Work® Institute in the 2017 edition.
Sony Pictures Networks India Private Limited
is in its 23rd year of operations in India. Its subsidiaries include
Sony Pictures Networks Distribution India Private Limited, MSM-Worldwide
Factual Media Private Limited, MSM Discovery Private Limited, Taj Television
(India) Private Limited, Aqua Holding Investments [Pvt.] Ltd., and Bangla
Entertainment Private Limited.
For more
details, please contact:
|
Sony
Entertainment Television
Harsh Kankeshwar
+91 9920775032
Swati Sharma
+ 91 9930423055
|
H+K
Strategies
Gina Ghosh
+91 99108 25154
Pavitra Tupurani
+ 91 9773583536
|
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