Chai Break announces the launch of the new company logo and upgraded menu as a part of the ongoing evolution of the brand

BOLLY TOLLY NEWS, KOLKATA 4TH MAY ,2018 : Chai Break, Kolkata based popular all day casual diners chain today revealed their brand’s new logo along with an upgraded and enhanced menu which has been carefully drawn up for all the café lovers. The brand announced that they are aggressively focusing on their expansion plan in Kolkata and Eastern India. They have already marked their presence with 14 strong outlets, and today announced their upcoming expansion plans for Kolkata and Eastern India in the coming Quarter. The all-day causal diner’s chain has grown exponentially and today with the launch of the New Brand Identity and Menu, they are progressing strongly forward towards their targeted growth plan on a firm footing. With the above changes, Chai Break wants to reinforce its supremacy in the hearts and mind of its patrons and add new customers.

The logo was launched by the founders of Chai Break Anirudh Poddar and Aditya Ladsaria. They also shared detailed expansion plans for Kolkata and Eastern India. This was followed by the all new upgraded and enhanced menu launch which was officially unveiled uniquely by four of its loyal customers who stood with them through their growth. The event was hosted in a true adda manner with mouth-watering dishes from the new menu which will be available in all the outlets soon. The curated new menu would carry forward the legacy of the brand with its continuation of the famed items from the previous menu which has been the favourite for its customers for years.

“We are really very happy that we are the first café brand from Kolkata which is able to grow to other Eastern Indian Cities and soon we will be expanding Pan India. Our business has grown and evolved over the years, and we felt it was time for a change. The change in logo is made so that we update ourselves as per the changing trends and be able to compete with any international brand coming in India with our own desi twist. “ said the founders of Chai Break - Anirudh Poddar and Aditya Ladsaria

About the Brand:

The start-up is a brainchild of two school friends, Anirudh Poddar and Aditya Ladsaria, founded with an inventive concept that whenever anybody thinks of taking a break, they think of Chai Break. With plans to branch out pan-India, Chai Break is currently focusing on consolidating its presence in the eastern region and expanding also via Franchise format in FOCO Model, having established 14 outlets across Kolkata, Durgapur, Bhubaneswar and Guwahati opening soon.

As a chain of all-day casual diners currently present in the Eastern parts of India, Chai Break specializes in teas, offering some unique choices like Kesar Chai to its customers in addition to serving mouthwatering Indian, Chinese & Italian cuisines.