BOLLY TOLLY NEWS, KOLKATA 16TH MAY,2018 : The Trending Practice of Public Relations by Rita Bhimani at Starmark, South City, over a panel discussion. Written by a veteran in this profession for over 45 years, Rita Bhimani’s facile writing gives a broad based approach to PR. This is a book that is meant to reach a wide-ranging audience, from corporate entities who need to stay ahead and be competitive, NGOs seeking more credibility, newbies requiring a basic knowledge of the profession, Startups aspiring for perception management skills, individuals wanting extra propelling for planned communicative events and even existing practitioners who could get further leads from this book.
The
panel discussion, anchored by well known journalist and commentator Kishore
Bhimani, had discussions on the importance of Public Relations in diverse
fields. Panelists Dr Mousumi Ghosh, Founder of Team Future, Alokananda Roy,
danceuse and social reformer and Dolly Basu, theatre and TV personality,
discussed the impact of proactive communication and the importance of PR
through education and the performing arts. Dhruv Mookerji started it off with a
quick communication quiz which engaged the audience.
Rita
Bhimani’s book has a preface by Dr Shashi Tharoor who says: “This is a
well-rounded tome on PR, written with Rita’s trademark fluency of
expression………an essential volume for all those concerned with the management of
image …..I hope the next generation of Indian PR professionals will continue to
be inspired by Rita’s staying power and learn from her insights.”
The
book is divided into 10 Folios, with several sub-chapters for ease of reading.
There is everything from Corporate Philanthropy to Start-up Successes, from
crisis management, branding and the propelling of PR into digital space, to
tips on careers in information, communication, entertainment, and an innovative portion at the end of the
book titled The Perfection Quotient, giving twenty pointers, a 20-20 formula
for personal style, managing perception, and presentation skills. There are
extensive interviews with heads of companies, brand experts, CSR specialists, top
image advisory agencies, and celebrity management personages.
This
book by Rita Bhimani is a subject that is of vital importance in today’s
competitive world
and
adds a new dimension to the stable of
BEE BOOKS, which has so far had fiction and non-fiction, classics and
popular contemporary writing, comics and graphic novels.
Our
author, Rita Bhimani is a Master’s in Journalism from the University of
Georgia, USA, has written other books on PR and one on the Calcutta School of
Music’s centenary, teaches a three-year degree course in Media Science, and
is a columnist who covers many subjects
ranging from art to food, travel and corporate matters. She runs an independent
PR consultancy firm, Ritam Communications which has complete a quarter of a
century.
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