BOLLY TOLLY NEWS, KOLKATA 16TH MAY,2018 : The Trending Practice of Public Relations by Rita Bhimani at Starmark, South City, over a panel discussion. Written by a veteran in this profession for over 45 years, Rita Bhimani’s facile writing gives a broad based approach to PR. This is a book that is meant to reach a wide-ranging audience, from corporate entities who need to stay ahead and be competitive, NGOs seeking more credibility, newbies requiring a basic knowledge of the profession, Startups aspiring for perception management skills, individuals wanting extra propelling for planned communicative events and even existing practitioners who could get further leads from this book. The panel discussion, anchored by well known journalist and commentator Kishore Bhimani, had discussions on the importance of Public Relations in diverse fields. Panelists Dr Mousumi Ghosh, Founder of Team Future, Alokananda Roy, danceuse and social reformer and Dolly Basu, theatre and TV...